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know the story of Kamprad, owner Ikea?

Kamprad was born in Sweden in 1926 and raised on a farm called Elmtaryd. He created his company at age 17 in 1943, with the money he received as a gift his father's success in school. Then registered the name IKEA: the first two letters (I and K), the initials of his name, and the last two (E and A), by the names of the farm (Elmtaryd) and village (Agunnaryd) he grew up.

Initially devoted to the sale of small items like boxes of matches, which he sold to farmers in the area, home delivery aboard his bicycle. He realized he could buy matches very cheap in bulk and sell them individually at an affordable price, earning a profit margin. Gradually he expanded his small business, also selling fish, tree ornaments Christmas, seeds, bags, and later, pencils and pens.

But the story is just beginning . Ingvar .... One day he decides to go to a store to buy a table for the center of the room, when you purchase the executives of the proposed store will take it to the house by the large extra charges for transportation to the owner of IKEA today refused because so stingy, he said it was not fair to pay for transporting an article that was purchased at a table and try to get in your vehicle. Seeing that there was no search for a hammer and disarmed the table. It is there where you think the furniture should come unarmed, to this need and there is no store that sells furniture ningna separable five years later began selling furniture and carries out the sale of its first chair.

In 1951 he published his first catalog IKEA furniture. In 1953, Kamprad organized the first exhibition of IKEA products. Almost a decade later IKEA has become one of the most practical and mentioned stores worldwide million-selling and satisfaction in shopping for people worldwide. The motto of the store is to sell quality low cost furniture since Kamprad designs at a price that it could buy. Ingvar Kamprad

, but lives almost in anonymity with her children and family, which carry a similar life. Use the same car for more than 10 years and is a saver compulsive, indicating, perhaps the source of their success.

Swedish Although frankly, it happens.

Blessings,